Oct 2011 07

Finally HELLZ founder & creative director Lanie Alabanza-Barcena introduces ‘Movers & Shakers’. The very first collection from her highly anticipated NEW women’s street-contemporary brand, BOTB.

As an ode to modern day’s subculture youth, ‘Movers & Shakers’ portrays the fast pace lifestyle of the current zeitgeist. We all seem to be moving very quickly through our days – through work, relationships, and even life-changing experiences; It’s become completely inevitable to escape such a circumstance where a second of hesitation means you’ve lost the race completely. ‘Movers & Shakers’ goes along for the ride, but rather than stopping time all-together, it acts as a freeze-frame – flirtatiously inviting on lookers to take a peek into a moment at hand.

Ladylike pieces such as the ‘Epiphany’ dress experiment with sexual themes for a playful approach to a rather classic idea. Bold graphics and loud prints contrast the muted color-pallet, while a tailored exterior of the young professional mask a surprisingly colorful lifestyle.

It’s all about mixing old-school philosophies with new school priorities with ‘Movers & Shakers’. Though they say we’re moving too fast – Life’s never been more fun.

I am so excited for this collection. I love all of the vibrant colors and the designs in the background. Model Xian Mikol looks so stunning and gorgeous in these photos, love her. I see a couple of items I want from this collection already.

IMAGE 01 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 02 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 03 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 04 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 05 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 06 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 07 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 08 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 09 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 10 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 11 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 12 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 13 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 14 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 15 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 16 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 17 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 18 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 19 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 20 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 21 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 22 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 23 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection IMAGE 24 150x150 HELLZ BELLZ Introduces BOTB FALL/WINTER “MOVERS & SHAKERS” Collection
Visit the new BOTB site HERE!!!


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